Question: Which of the following are the main elements in Aristotle's model of communication? (A) Speaker (B) Channel (C) Speech (D) Feedback (E) Audience Choose the correct answer from the options given below: (JRF Social Science 2023)
Options:
(A), (B), and (E) only.
(A), (C), and (E) only.
(B) and (C) only.
(D) and (E) only.
• Berlo's SMCR (Source, Message, Channel, Receiver) model of communication focuses on the key elements involved in the communication process. These include:
-Source: The originator or sender of the message
-Message: The information or content being communicated.
-Channel: The medium through which the message is transmitted (e.g., spoken words, written text, visual aids)
-Receiver: The recipient or audience of the message
While "Effect" is an important outcome of communication, it's not explicitly included as a core element within Berlo's model. The model primarily focuses on the factors that influence the effectiveness of the communication process itself.