Question: Source → Transmitter → Signal → Receiver → Destination, are the elements of the model of communication process as given by (JRF Soacial Science 2019)
Options:
Aristotle
Shannon and Weaver
Berlo
J. Paul Leagan
📌Other Options Explanations:
-Option A: Aristotle: Aristotle's model of communication focused on rhetoric and persuasion, emphasizing the speaker, speech, occasion, audience, and effect.
-Option C: Berlo: Berlo's SMCR model expanded on the Shannon-Weaver model by including factors like the source's and receiver's communication skills, attitudes, knowledge, social system, and culture.
-Option D: J. Paul Leagan: Leagan's model of communication focused on extension education and emphasized the importance of shared experiences and understanding between the communicator and the audience.
🔑Key Points:
-Aristotle – Speaker – Speech – Audience
-Aristotle's model of communication is one of the earliest models and focuses on the speaker, the speech, and the audience.
-This model emphasizes the importance of the speaker’s role in delivering the message to the audience.
-Shannon – Weaver – Source – Transmitter – Signal – Receiver – Destination
-The Shannon-Weaver model is also known as the "mother of all models" in communication theory.
-It describes the process of communication as a linear sequence of steps from the source to the destination, incorporating the concepts of encoding, transmitting, and decoding.
-Westley and MacLean – Sender – Encoder – Channel – Decoder – Receiver
-The Westley and MacLean model adds the roles of encoder and decoder to the communication process, highlighting the importance of interpretation and feedback.
-This model is more interactive and includes feedback loops.
-Leagan – Communicator – Message – Channel – Treatment – Audience – Response
-Leagan's model includes additional elements such as treatment, audience, and response, making it a more comprehensive model of communication.
-This model emphasizes the process of how messages are crafted and the responses they elicit from the audience.