Rural marketing means:

🔑 Key Points
→ Rural marketing is the process of developing, pricing, promoting, and distributing products and services to rural consumers.
→ Rural consumers are those who live in rural areas, which are defined as areas with a population density of less than 2,500 people per square mile.
→ Rural marketing is a complex and challenging endeavour, as rural consumers have different needs and wants than urban consumers.
→ They also have different access to information and resources, which can make it difficult for businesses to reach them.

📌 Important Points
→ Rural marketing involves the exchange of goods and services between rural areas and urban areas.
→ It includes the movement of goods from rural areas to urban areas to meet the demands of urban consumers.
→ Additionally, it also involves the movement of goods from urban areas to rural areas to cater to the needs of rural consumers.
→ This exchange helps bridge the gap between rural and urban markets, enabling the flow of products, information, and services between these two distinct segments.