Mass media is generally involved at _____ stage

✅Explanation:
Mass media is most effective at creating awareness about a new product, service, or idea. During the awareness stage, consumers become aware of the existence of something new. Mass media, such as television commercials, social media campaigns, and print advertising, can reach a large audience quickly and efficiently, informing them about the new offering.
-Adoption: This stage signifies a consumer's decision to fully accept and use the new product or service on a regular basis. Mass media may play a role in reinforcing this decision, but other factors like personal experience and reviews often hold greater weight.
-Trial: This stage involves a consumer trying the new product or service for the first time. While mass media can spark initial interest, other factors like promotions, product availability, and word-of-mouth influence often come into play during the trial stage.
-Reconsideration: This stage involves consumers evaluating their experience with the new product or service and deciding whether to continue using it. Mass media may have some influence here with continued advertising or reviews, but personal experience and feedback from others become more prominent factors.