Which describes the characteristics of “Early Majority” the best?

✅ EXPLANATION: Early majority is the third group of adopters in the diffusion of innovation model, coming after innovators and early adopters. They are considered "pragmatic" and "thoughtful" individuals who are willing to adopt new innovations, but only after carefully considering the risks and benefits. They are often influenced by the opinions of their peers and other trusted sources.
🔹 Traditional: They are also known as laggards (16%) and are the last to adopt an innovation. They are typically resource poor people who have a low supply of investment in the production enterprise.
🔹 Sceptical: They are simply more cautious than innovators or early adopters (34%).
🔹 Venturesome: Also known as innovators. They are usually very few in number (2.5%), the first to adopt a new idea, far ahead of other members in the community.