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  • ICAR and TNAU E-Course Summarized

    Summarized Notes
  • Source → Transmitter → Signal → Receiver → Destination, are the elements of the model of communication process as given by (JRF Soacial Science 2019)

    Question: Source → Transmitter → Signal → Receiver → Destination, are the elements of the model of communication process as given by (JRF Soacial Science 2019)

    Options:

    Aristotle
    Shannon and Weaver
    Berlo
    J. Paul Leagan

    ✅Explanation:The linear model of communication, with the elements Source → Transmitter → Signal → Receiver → Destination, was proposed by Claude Shannon and Warren Weaver in their Mathematical Theory of Communication. This model is often referred to as the Shannon-Weaver model and is considered a foundational model in communication studies, particularly for its focus on the technical aspects of information transmission.

    📌Other Options Explanations:
    -Option A: Aristotle: Aristotle's model of communication focused on rhetoric and persuasion, emphasizing the speaker, speech, occasion, audience, and effect.
    -Option C: Berlo: Berlo's SMCR model expanded on the Shannon-Weaver model by including factors like the source's and receiver's communication skills, attitudes, knowledge, social system, and culture.
    -Option D: J. Paul Leagan: Leagan's model of communication focused on extension education and emphasized the importance of shared experiences and understanding between the communicator and the audience.

    🔑Key Points:
    -Aristotle – Speaker – Speech – Audience
    -Aristotle's model of communication is one of the earliest models and focuses on the speaker, the speech, and the audience.
    -This model emphasizes the importance of the speaker’s role in delivering the message to the audience.
    -Shannon – Weaver – Source – Transmitter – Signal – Receiver – Destination
    -The Shannon-Weaver model is also known as the "mother of all models" in communication theory.
    -It describes the process of communication as a linear sequence of steps from the source to the destination, incorporating the concepts of encoding, transmitting, and decoding.
    -Westley and MacLean – Sender – Encoder – Channel – Decoder – Receiver
    -The Westley and MacLean model adds the roles of encoder and decoder to the communication process, highlighting the importance of interpretation and feedback.
    -This model is more interactive and includes feedback loops.
    -Leagan – Communicator – Message – Channel – Treatment – Audience – Response
    -Leagan's model includes additional elements such as treatment, audience, and response, making it a more comprehensive model of communication.
    -This model emphasizes the process of how messages are crafted and the responses they elicit from the audience.

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