The term “innovation decision process” was given by (RJ Pre PG 2015)

✏️Everett M. Rogers and F. Floyd Shoemaker introduced the concept of the innovation-decision process in their seminal work, "Diffusion of Innovations." This model outlines the stages an individual goes through when deciding to adopt a new innovation.
📌 Other Options ✅Explanation:
-A.A. Reddy: Made significant contributions to agricultural economics in India, focusing on agricultural marketing, farm management, and rural development.
-D.K. Berlo: Known for his SMCR (Source-Message-Channel-Receiver) communication model, which has applications in agricultural extension and communication.