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  • ICAR and TNAU E-Course Summarized

    Summarized Notes
  • Arrange in sequence, the following communication models in order of their emergence: A. The Dance Model of Harold Dwight Lasswell B. Circular Model of Lee Thayer C. SMCR Model of David Kenneth Berlo D. Interactive Model of Wilbur Schramm

    Question: Arrange in sequence, the following communication models in order of their emergence: A. The Dance Model of Harold Dwight Lasswell B. Circular Model of Lee Thayer C. SMCR Model of David Kenneth Berlo D. Interactive Model of Wilbur Schramm

    Options:

    A, C, B, D
    C, D, A, B
    B, A, D, C
    A, D, C, B

    🔑Key Points:

    • ​Harold Lasswell’s Model of Communication (1948):
    ​Harold Lasswell, author of Structure and Function of Communication in Society developed a model of communication in 1948.

    • His model includes:
    Who
    Says What
    In Which Channel
    To Whom
    With what effect
    Lasswell’s 5 Ws model considers message flow in a multicultural society with multiple audiences.

    • Wilbur Schramm & Osgood Model of Communication (1954):
    ​Wilbur Schramm and Charles Osgood developed a Circular Model to show how communication works between two or a few persons in 1954.
    The circular model is devoted to two actors who reciprocate in identical functions throughout encoding, decoding, and interpreting.

    • The SMCR Model:
    ​SMCR stands for Source-Message-Channel-Receiver model.
    It is a linear transmission model of communication.
    It is also referred to as the SMCR model, Sender-Message-Channel-Receiver model, and Berlo's model.
    It was first published by David Berlo in 1960.

    • Circular Model of Lee Thayer:
    ​In 1968, Lee Thayer introduced a circular model of communication, highlighting the dynamic and evolving nature of the communication process over focusing on specific components or directions of influence.
    Additionally, Thayer advocated for a translation model of communication, which specifically centers on the translation of messages from one language to another.

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