Question: Arrange in sequence, the following communication models in order of their emergence: A. The Dance Model of Harold Dwight Lasswell B. Circular Model of Lee Thayer C. SMCR Model of David Kenneth Berlo D. Interactive Model of Wilbur Schramm
Options:
A, C, B, D
C, D, A, B
B, A, D, C
A, D, C, B
• ​Harold Lasswell’s Model of Communication (1948):
​Harold Lasswell, author of Structure and Function of Communication in Society developed a model of communication in 1948.
• His model includes:
Who
Says What
In Which Channel
To Whom
With what effect
Lasswell’s 5 Ws model considers message flow in a multicultural society with multiple audiences.
• Wilbur Schramm & Osgood Model of Communication (1954):
​Wilbur Schramm and Charles Osgood developed a Circular Model to show how communication works between two or a few persons in 1954.
The circular model is devoted to two actors who reciprocate in identical functions throughout encoding, decoding, and interpreting.
• The SMCR Model:
​SMCR stands for Source-Message-Channel-Receiver model.
It is a linear transmission model of communication.
It is also referred to as the SMCR model, Sender-Message-Channel-Receiver model, and Berlo's model.
It was first published by David Berlo in 1960.
• Circular Model of Lee Thayer:
​In 1968, Lee Thayer introduced a circular model of communication, highlighting the dynamic and evolving nature of the communication process over focusing on specific components or directions of influence.
Additionally, Thayer advocated for a translation model of communication, which specifically centers on the translation of messages from one language to another.